I just realized that my previous post makes me seem a little eco-unfriendly. Seeing as how sustainability and being green are in at the moment, I should add that organic cotton jeans are definitely cool.
I'd definitely be interested in organic cotton. Isn't cotton the number one crop in terms of pesticide use? It's pretty rough on the environment, IIRC. That said, bamboo these days is getting hyped as extremely eco-friendly, so the bamboo/cotton combo would have that nice good/evil thing going on...